Build a Business Case for a Hardware-Software Bundle at an IoT Vendor
Overview
What this challenge is about.
Build a 5-year financial model (Excel or Google Sheets) covering 3 scenarios: hardware-only, SaaS-only, bundled-per-asset. Account for hardware-revenue recognition (upfront vs amortized), SaaS gross margin, sales-cycle compression from the bundle, expected expansion within bundled customers, and the cost of restructuring the sales organization. Run sensitivity on bundle pricing (5 price points) and on attach rate. Document GTM impact (sales-cycle length, channel-partner economics, customer-procurement-friction reduction). Deliver financial model, 15-page business-case document, a board-ready 18-slide deck, and a 1-page risk register with mitigations.
The Brief
What you'll do, and what you'll demonstrate.
Build a board-ready business case for hardware-software bundling at an industrial IoT vendor including 5-year financials and sensitivity analysis.
Earning criteria — what you'll demonstrate
- Build a multi-scenario financial model with defensible assumptions
- Reason about hardware vs SaaS revenue-recognition tradeoffs
- Quantify GTM impact (sales-cycle, channel, friction)
- Communicate a business case to a board audience without simplifying away risk
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
A board-ready bundle business case with sensitivity analysis is the kind of artifact that earns PM candidates senior / principal roles at hardware-plus-software companies.
This challenge sharpens
- business-case
- financial-modeling
- pricing-strategy