Design a Bundled Pricing Business Case for an Industrial IoT Vendor
Overview
What this challenge is about.
Build a five-year bundled pricing business case for an industrial IoT vendor, compare three approaches, and earn your verifiable certificate.
The scenario
The vendor builds factory-floor sensors and a paired cloud analytics service that manufacturers use to predict equipment failures; hardware and analytics currently sit in separate price lists, separate sales motions, and separate revenue lines. Industrial buyers increasingly prefer one predictable per-asset fee over a large up-front hardware purchase plus a recurring software contract.
The Brief
What you'll do, and what you'll demonstrate.
Decide whether, and how, to replace separately priced hardware and analytics with a single per-asset monthly bundle, and prove the case with five-year financials, sensitivity analysis, and a clear-eyed view of the go-to-market and organizational risks.
Earning criteria — what you'll demonstrate
- Build a multi-scenario financial model that handles up-front versus spread-over-time revenue recognition and subscription margins
- Run and interpret sensitivity analysis on pricing and attach rate to show how robust a recommendation is
- Translate a pricing change into concrete go-to-market and sales-organization consequences
- Package a complex financial argument into a board-ready narrative that withstands hard questions
- Surface and mitigate strategic risk rather than hide it
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Business Case
Apply business case to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Product Strategy
Apply product strategy to solve real industry problems and demonstrate production-level capability.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product Manager, Pricing & Monetization
This challenge mirrors the core of a monetization PM role: turning a pricing hypothesis into a defended financial case, testing it under uncertainty, and recommending a path leadership can act on with confidence.
This challenge sharpens
- pricing-strategy
- financial-modeling
- business-case
Senior Product Strategy Manager
Strategy managers weigh competing go-to-market models and sell the chosen one to executives. Building and presenting this three-scenario case rehearses exactly that judgment and stakeholder communication under scrutiny.
This challenge sharpens
- product-strategy
- stakeholder-communication
- market-analysis
Group Product Manager, Hardware + SaaS
Leading a combined hardware and subscription line means owning blended economics and cross-team trade-offs. This challenge bridges to that scope by forcing a defensible bundle recommendation across both revenue types.
This challenge sharpens
- business-case
- product-strategy
- pricing-strategy