Business Model Innovation for a Traditional Bookstore Chain
Overview
What this challenge is about.
Research three business models for a bookstore, assess market potential, and recommend one with a 6-month plan to earn your verifiable certificate.
The scenario
PageTurners is a 30-year-old chain with 50 stores in the UK, known for its curated selection and knowledgeable staff. Revenue has declined 10% annually for the past 3 years. They have a loyal customer base but lack digital presence.
The Brief
What you'll do, and what you'll demonstrate.
Evaluate and recommend a new business model for a traditional bookstore chain to reverse declining sales and increase revenue by 15% in one year.
Earning criteria — what you'll demonstrate
- Apply the Business Model Canvas framework
- Conduct comparative analysis of business models
- Develop financial projections for a new initiative
- Formulate a strategic recommendation with supporting evidence
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Business Model Canvas
Apply business model canvas to solve real industry problems and demonstrate production-level capability.
- Market Research
Design and execute research to understand markets, customers, and competitive dynamics.
- Financial Analysis
Apply financial analysis to solve real industry problems and demonstrate production-level capability.
- Strategic Recommendation
Apply strategic recommendation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: