Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Overview
What this challenge is about.
You interview 5-7 food industry professionals, analyze buying behavior, and deliver a strategy report. Get a verifiable certificate.
The scenario
The startup, 'SeaWrap BV', has a patented material that decomposes in 90 days. They have a pilot with a local brewery but need to scale. The founders have a technical background and lack B2B marketing expertise.
The Brief
What you'll do, and what you'll demonstrate.
How do large food companies make purchasing decisions for sustainable packaging, and what are the key criteria and influencers in the buying center?
Earning criteria — what you'll demonstrate
- Apply the buying center framework to a real B2B context
- Design and conduct qualitative interviews with industry professionals
- Analyze qualitative data using thematic analysis
- Translate research findings into actionable marketing strategies
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Business-to-Business Marketing
Master · Marketing
Strong alignment
This challenge maps to Business-to-Business Marketing at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- B2b Marketing
Apply b2b marketing to solve real industry problems and demonstrate production-level capability.
- Buying Behavior
Apply buying behavior to solve real industry problems and demonstrate production-level capability.
- Qualitative Research
Apply qualitative research to solve real industry problems and demonstrate production-level capability.
- Interviewing
Apply interviewing to solve real industry problems and demonstrate production-level capability.
- Thematic Analysis
Apply thematic analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: