Strategy
Charting the Course: Ewance's Strategic Entry into the European Higher-Ed Market
Overview
What this challenge is about.
Ewance has established a strong presence in its home market, but the leadership team believes significant untapped potential exists across Europe. The goal of this challenge is to craft a detailed, actionable market entry strategy for launching Ewance in two new European countries of your choosing.
The Brief
What you'll do, and what you'll demonstrate.
Develop a prioritized and financially viable market entry strategy for Ewance to launch in two new European countries within 18 months, achieving a combined target of 50 university partnerships and 10,000 active student users in the first year post-launch.
Your tasks
01
Market Scan & Selection
- Define market selection criteria
- Conduct high-level scan of 5-7 potential countries
- Select and justify final two target markets
- Begin initial PESTEL/competitor analysis for each
02
Deep Dive & Strategy Formulation
- Complete detailed competitor and stakeholder analysis
- Develop tailored GTM strategy for each market
- Build a high-level financial model (revenue, costs, unit economics)
- Draft the core sections of the strategy report
03
Synthesis & Presentation
- Finalize report with clear recommendations and implementation roadmap
- Create executive presentation slides
- Record and polish the 10-minute video presentation
- Conduct a final team review and submit
Earning criteria — what you'll demonstrate
- Apply strategic frameworks to a real-world market entry problem
- Develop a financially-grounded go-to-market plan for a B2B2C platform
- Synthesize complex research into a compelling executive-level narrative
- Practice delivering strategic recommendations under time constraints
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.
Frequently asked questions
What students usually ask before they start.
Yes, your selection must be justified by your own defined criteria. We encourage you to consider a mix of maturity (e.g., one more developed market, one emerging opportunity).
It should be detailed enough to support your strategy (e.g., estimated CAC, partnership acquisition costs, revenue projections). A snapshot of key assumptions and outputs in the appendix is sufficient; you do not need to submit a full Excel model.
Primary research is a bonus but not required. The challenge is designed to be completed using robust secondary research. If you conduct interviews, please cite them appropriately.