Charting the Course: Ewance's Strategic Entry into the European Higher-Ed Market
Overview
What this challenge is about.
Analyze two European higher-ed markets and define a tailored GTM strategy for an EdTech platform. Earn a verifiable certificate.
The scenario
Ewance was founded to solve a critical gap in education: the disconnect between theoretical learning and practical, career-relevant skills. By partnering with companies to sponsor real-world challenges, we provide students with hands-on experience and credentials that employers value. Our initial growth has validated the model, but scaling across diverse European markets presents a complex strategic puzzle. Each country has a unique ecosystem of universities, vocational schools, corporate partners, and digital learning norms. A one-size-fits-all approach will fail. This challenge is about applying rigorous business strategy to turn our vision of a pan-European learning network into a concrete, executable plan.
The Brief
What you'll do, and what you'll demonstrate.
Develop a prioritized and financially viable market entry strategy for Ewance to launch in two new European countries within 18 months, achieving a combined target of 50 university partnerships and 10,000 active student users in the first year post-launch.
Your tasks
01
Market Scan & Selection
- Define market selection criteria
- Conduct high-level scan of 5-7 potential countries
- Select and justify final two target markets
- Begin initial PESTEL/competitor analysis for each
02
Deep Dive & Strategy Formulation
- Complete detailed competitor and stakeholder analysis
- Develop tailored GTM strategy for each market
- Build a high-level financial model (revenue, costs, unit economics)
- Draft the core sections of the strategy report
03
Synthesis & Presentation
- Finalize report with clear recommendations and implementation roadmap
- Create executive presentation slides
- Record and polish the 10-minute video presentation
- Conduct a final team review and submit
Earning criteria — what you'll demonstrate
- Apply strategic frameworks to a real-world market entry problem
- Develop a financially-grounded go-to-market plan for a B2B2C platform
- Synthesize complex research into a compelling executive-level narrative
- Practice delivering strategic recommendations under time constraints
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Market Analysis
Apply Market Analysis to solve real industry problems and demonstrate production-level capability.
- Business Strategy
Analyze markets, competitors, and internal capabilities to shape strategic direction.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Competitive Intelligence
Apply Competitive Intelligence to solve real industry problems and demonstrate production-level capability.
- Go To Market Planning
Apply Go to Market Planning to solve real industry problems and demonstrate production-level capability.
- Presentation
Apply Presentation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Frequently asked questions
What students usually ask before they start.
Yes, your selection must be justified by your own defined criteria. We encourage you to consider a mix of maturity (e.g., one more developed market, one emerging opportunity).
It should be detailed enough to support your strategy (e.g., estimated CAC, partnership acquisition costs, revenue projections). A snapshot of key assumptions and outputs in the appendix is sufficient; you do not need to submit a full Excel model.
Primary research is a bonus but not required. The challenge is designed to be completed using robust secondary research. If you conduct interviews, please cite them appropriately.