Analysis
Competitive Response for a Lisbon D2C Cosmetics Brand
Overview
What this challenge is about.
As a junior strategy consultant, analyze GlowLisboa's competitive position. Use Porter's Five Forces to assess industry attractiveness and competitor profiling to identify key threats. Deliver a 3-page memo with a recommended competitive move (e.g., price match, product differentiation, or market niche focus). Success means a clear, data-backed recommendation that considers short-term and long-term implications.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowBerlin respond to the price war without sacrificing brand equity or profitability?
Earning criteria — what you'll demonstrate
- Apply Porter's Five Forces to assess industry attractiveness
- Conduct competitor profiling to identify strengths and weaknesses
- Evaluate competitive moves and their trade-offs
- Formulate a data-driven strategic recommendation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.