Research
Consumer Behavior Analysis for a Plant-Based Meat Alternative
Overview
What this challenge is about.
Your task is to conduct a consumer behavior analysis for GreenBite's new plant-based chicken. You will design a survey (n=200), analyze results, and provide recommendations on targeting, positioning, and promotional messaging. Constraints: budget of $5,000 for incentives and tools, and a 2-week timeline. Success means delivering a research report with clear insights and actionable marketing recommendations. Deliver a survey instrument, a data analysis report, and a 10-minute presentation.
The Brief
What you'll do, and what you'll demonstrate.
What are the key drivers and barriers for consumers trying plant-based chicken, and how should GreenBite position its new product?
Earning criteria — what you'll demonstrate
- Design a survey to measure consumer attitudes and behaviors
- Analyze survey data to identify market segments
- Apply consumer behavior theories (e.g., TPB, ELM) to interpret findings
- Translate research insights into marketing strategy recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.