Crafting a Persuasive Investor Pitch for a Madrid D2C Cosmetics Startup
Overview
What this challenge is about.
You will create a 10-slide investor pitch deck and a 5-minute spoken pitch for a Madrid D2C cosmetics startup, then earn a verifiable certificate.
The scenario
Glow Naturals is a 2-year-old startup based in Madrid, with 10 employees, selling through its own e-commerce site and a pop-up store. It has 5,000 active customers and €200K annual recurring revenue.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Naturals craft a persuasive investor pitch that effectively communicates its value proposition and growth potential to secure seed funding?
Earning criteria — what you'll demonstrate
- Apply persuasive communication techniques to a real-world fundraising scenario
- Structure a business narrative using the problem-solution-benefit framework
- Design visually effective presentation slides that support verbal delivery
- Tailor language and tone to a specific audience (VC investors)
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Persuasive Writing
Apply persuasive writing to solve real industry problems and demonstrate production-level capability.
- Presentation Design
Apply presentation design to solve real industry problems and demonstrate production-level capability.
- Storytelling
Apply storytelling to solve real industry problems and demonstrate production-level capability.
- Audience Analysis
Apply audience analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: