Overview
What this challenge is about.
Build a predictive CLV model for a B2B SaaS scale-up using 5,000 customer records, create 3 actionable segments, and earn a verifiable certificate.
The scenario
TaskFlow is a project management SaaS founded in 2019, with 40 employees and $5M ARR. They are shifting from self-serve to enterprise sales, needing to identify which customers are worth investing in.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow predict customer lifetime value and segment customers to prioritize enterprise sales efforts?
Earning criteria — what you'll demonstrate
- Calculate historical CLV using cohort analysis
- Build a predictive model for CLV using regression or machine learning
- Segment customers based on predicted CLV and behavioral attributes
- Translate CLV insights into marketing and sales strategies
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Customer Lifetime Value
Apply customer lifetime value to solve real industry problems and demonstrate production-level capability.
- Predictive Modeling
Apply predictive modeling to solve real industry problems and demonstrate production-level capability.
- Customer Segmentation
Apply customer segmentation to solve real industry problems and demonstrate production-level capability.
- Regression Analysis
Apply regression analysis to solve real industry problems and demonstrate production-level capability.
- Data Visualization
Transform complex data into clear, insightful visual representations.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: