Code
Demand Sensing for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
You are a growth analyst at FlowMetrics. Using weekly data on signups, trial conversions, website traffic, and marketing spend, develop a model to forecast monthly subscription revenue for the next 3 months. Use a regression-based approach (e.g., ARIMAX or Prophet) to capture the impact of leading indicators. Provide a dashboard for the sales team to update weekly. Success is a model that reduces forecast error by 15% compared to a naive baseline.
The Brief
What you'll do, and what you'll demonstrate.
How can FlowMetrics improve short-term revenue forecasting by incorporating leading indicators from their PLG funnel?
Earning criteria — what you'll demonstrate
- Incorporate external regressors into time series models
- Evaluate forecast accuracy with business-relevant metrics (e.g., MAPE)
- Design a reproducible forecasting pipeline
- Communicate model outputs to a non-technical sales team
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.