Overview
What this challenge is about.
Redesign a consumer-AI copilot onboarding to hit activation in 90 seconds. Prototype a 3-step flow and plan 6 experiments. Earn a verifiable certificate.
The scenario
The startup (around 35 people, Series A, around 250k weekly active users) is fighting for share against 4-5 entrenched competitors and the head of growth has 90 days to move D7 retention before the board's next check-in.
The Brief
What you'll do, and what you'll demonstrate.
Redesign onboarding and define an experimentation plan that has a credible path to lifting D7 retention by 10 percentage points.
Earning criteria — what you'll demonstrate
- Design onboarding flows that compress time-to-aha
- Define activation events precisely and machine-loggably
- Plan retention experiments with measurable hypotheses
- Reason about retention dynamics specific to AI copilot products
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Design
Apply product design to solve real industry problems and demonstrate production-level capability.
- User Onboarding
Apply user onboarding to solve real industry problems and demonstrate production-level capability.
- Experimentation
Apply experimentation to solve real industry problems and demonstrate production-level capability.
- Retention Analytics
Apply retention analytics to solve real industry problems and demonstrate production-level capability.
- User Flow Design
Apply user flow design to solve real industry problems and demonstrate production-level capability.
- Ai Strategy
Apply ai strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
AI Product Designer
Onboarding redesign with a measurable activation event is the AI product designer's signature project at consumer-AI startups.
This challenge sharpens
- product-design
- user-onboarding
- user-flow-design
AI Product Manager
Pairing UX with experimentation and funnel rigor is the AI PM skill that drives retention-led growth.
This challenge sharpens
- experimentation
- retention-analytics
- product-design
Data Scientist
Measurement-spec and pre-registered experiments are the analytics-leaning data-scientist craft.
This challenge sharpens
- experimentation
- retention-analytics
- user-onboarding