Developing a Crisis Communication Plan for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
Write a crisis communication plan for a SaaS scale-up, draft a holding statement, press release, and CEO Q&A. Get a verifiable certificate.
The scenario
DataFlow is a B2B SaaS company based in Munich, offering data analytics tools to mid-market companies. It has 40 employees and 200 enterprise customers. The breach affected 15% of customers, exposing email addresses and hashed passwords.
The Brief
What you'll do, and what you'll demonstrate.
How should DataFlow communicate the data breach to employees, customers, and the public to maintain trust and minimize reputational damage?
Earning criteria — what you'll demonstrate
- Apply crisis communication principles (e.g., apology, transparency, control) to a realistic scenario
- Craft messages that balance legal constraints with stakeholder empathy
- Prioritize communication channels and timing for different audiences
- Demonstrate teamwork in a high-pressure communication task
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Business Communication
Bachelor · Leadership
Strong alignment
This challenge maps to Business Communication at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Crisis Communication
Apply crisis communication to solve real industry problems and demonstrate production-level capability.
- Stakeholder Management
Navigate competing priorities and communicate clearly with decision-makers.
- Press Release Writing
Apply press release writing to solve real industry problems and demonstrate production-level capability.
- Empathy In Communication
Apply empathy in communication to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: