Strategy
Developing a Crisis Communication Plan for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
Your team must produce a crisis communication plan within 2 weeks. The plan should include: a holding statement for immediate release, a detailed internal memo to employees, a customer email, a press release, and a Q&A document for the CEO. Constraints: no admission of liability yet, but transparency is expected. Success means the plan is timely, empathetic, and protects the company's reputation while complying with GDPR. Work in teams of 3-4.
The Brief
What you'll do, and what you'll demonstrate.
How should DataFlow communicate the data breach to employees, customers, and the public to maintain trust and minimize reputational damage?
Earning criteria — what you'll demonstrate
- Apply crisis communication principles (e.g., apology, transparency, control) to a realistic scenario
- Craft messages that balance legal constraints with stakeholder empathy
- Prioritize communication channels and timing for different audiences
- Demonstrate teamwork in a high-pressure communication task
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.