Overview
What this challenge is about.
Design a digital strategy for a luxury hotel to boost direct bookings and earn a verifiable certificate.
The scenario
Hotel Palazzo Serenissima has 80 rooms, average rate €1,200/night, and 70% occupancy. It relies on OTAs for 60% of bookings. The average guest age is 55+.
The Brief
What you'll do, and what you'll demonstrate.
How can Hotel Palazzo Serenissima modernize its digital guest experience to attract younger luxury travelers without compromising its heritage?
Earning criteria — what you'll demonstrate
- Map the luxury customer journey and identify digital touchpoints
- Recommend digital tools that enhance personalization without detracting from luxury
- Develop content that conveys exclusivity and heritage
- Define metrics to measure digital experience success
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Luxury Brand Management
Master · Marketing
Strong alignment
This challenge maps to Luxury Brand Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Customer Journey Mapping
Apply customer journey mapping to solve real industry problems and demonstrate production-level capability.
- Digital Strategy
Apply digital strategy to solve real industry problems and demonstrate production-level capability.
- Luxury Service Design
Apply luxury service design to solve real industry problems and demonstrate production-level capability.
- Content Marketing
Apply content marketing to solve real industry problems and demonstrate production-level capability.
- Analytics
Apply analytics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: