Design
Digital Transformation for a Legacy Luxury Hotel
Overview
What this challenge is about.
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means increasing direct bookings by 20% and guest satisfaction scores by 15 points. Deliverables include a customer journey map, a technology stack recommendation, a content strategy, and a measurement plan.
The Brief
What you'll do, and what you'll demonstrate.
How can Hotel Palazzo Serenissima modernize its digital guest experience to attract younger luxury travelers without compromising its heritage?
Earning criteria — what you'll demonstrate
- Map the luxury customer journey and identify digital touchpoints
- Recommend digital tools that enhance personalization without detracting from luxury
- Develop content that conveys exclusivity and heritage
- Define metrics to measure digital experience success
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.