Overview
What this challenge is about.
Digital Transformation for a Legacy Luxury Hotel. Beginner-friendly challenge in design. Designing real products under real constraints, earn a blockchain-ve...
The Brief
What you'll do, and what you'll demonstrate.
How can Hotel Palazzo Serenissima modernize its digital guest experience to attract younger luxury travelers without compromising its heritage?
This is not a design exercise. It is the work a product designer does between a brief and a shipped interface. That distinction matters to every hiring manager who has seen candidates redesign Spotify's homepage and none who have worked under real product constraints.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Map the luxury customer journey and identify digital touchpoints
- Recommend digital tools that enhance personalization without detracting from luxury
- Develop content that conveys exclusivity and heritage
- Define metrics to measure digital experience success
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Luxury Brand Management
Master · Marketing
Strong alignment
This challenge maps to Luxury Brand Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Customer Journey Mapping
Apply customer journey mapping to solve real industry problems and demonstrate production-level capability.
- Digital Strategy
Apply digital strategy to solve real industry problems and demonstrate production-level capability.
- Luxury Service Design
Apply luxury service design to solve real industry problems and demonstrate production-level capability.
- Content Marketing
Apply content marketing to solve real industry problems and demonstrate production-level capability.
- Analytics
Apply analytics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: