Plot a Diversification Path for a Nairobi Skincare Brand
Overview
What this challenge is about.
Run a BCG analysis on GlowNairobi’s product lines and recommend one diversification option. Earn your verifiable certificate.
The scenario
GlowNairobi is a roughly 40-person, venture-backed direct-to-consumer skincare brand serving urban East African consumers, known for affordable organic formulations sold primarily through its own online store and social channels. After three years of rapid growth it now competes against a wave of similar natural-skincare entrants in the same Nairobi market, flattening its once-steep sales curve.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowNairobi diversify its product portfolio to sustain growth without diluting its natural-and-local brand identity or overspending a limited venture budget?
Earning criteria — what you'll demonstrate
- Apply a recognized portfolio framework to classify existing product lines from real sales data
- Build and apply a consistent, weighted scoring model to compare diversification options
- Translate quantitative and qualitative evidence into a single defensible strategic recommendation
- Account for budget limits and brand-identity constraints when assessing strategic feasibility
- Communicate a strategy recommendation concisely to a non-technical founder audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Portfolio Analysis
Apply portfolio analysis to solve real industry problems and demonstrate production-level capability.
- Market Research
Design and execute research to understand markets, customers, and competitive dynamics.
- Strategic Thinking
Apply strategic thinking to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Strategy Consultant
This challenge mirrors a core consulting engagement: diagnosing a client's portfolio, evaluating growth options against evidence, and defending one recommendation. It builds the analytical and persuasion muscles a junior consultant uses on every diversification or growth study.
This challenge sharpens
- portfolio-analysis
- strategic-thinking
- market-research
Corporate Strategy Analyst
In-house strategy teams routinely assess where a company should expand next. Practicing portfolio classification and weighted option scoring on real data prepares you to support corporate growth and adjacency decisions with rigor.
This challenge sharpens
- portfolio-analysis
- data-analysis
- strategic-thinking
Market Research Analyst
Evaluating category attractiveness and translating market signals into a go/no-go view is the daily work of a market analyst. This challenge sharpens your ability to turn category data into actionable strategic conclusions.
This challenge sharpens
- market-research
- data-analysis
- strategic-thinking