Plot a Diversification Path for a Nairobi Skincare Brand
Overview
What this challenge is about.
Plot a Diversification Path for a Nairobi Skincare Brand. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockc...
The Brief
What you'll do, and what you'll demonstrate.
How should GlowNairobi diversify its product portfolio to sustain growth without diluting its natural-and-local brand identity or overspending a limited venture budget?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply a recognized portfolio framework to classify existing product lines from real sales data
- Build and apply a consistent, weighted scoring model to compare diversification options
- Translate quantitative and qualitative evidence into a single defensible strategic recommendation
- Account for budget limits and brand-identity constraints when assessing strategic feasibility
- Communicate a strategy recommendation concisely to a non-technical founder audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Portfolio Analysis
Apply portfolio analysis to solve real industry problems and demonstrate production-level capability.
- Market Research
Design and execute research to understand markets, customers, and competitive dynamics.
- Strategic Thinking
Apply strategic thinking to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Strategy Consultant
This challenge mirrors a core consulting engagement: diagnosing a client's portfolio, evaluating growth options against evidence, and defending one recommendation. It builds the analytical and persuasion muscles a junior consultant uses on every diversification or growth study.
This challenge sharpens
- portfolio-analysis
- strategic-thinking
- market-research
Corporate Strategy Analyst
In-house strategy teams routinely assess where a company should expand next. Practicing portfolio classification and weighted option scoring on real data prepares you to support corporate growth and adjacency decisions with rigor.
This challenge sharpens
- portfolio-analysis
- data-analysis
- strategic-thinking
Market Research Analyst
Evaluating category attractiveness and translating market signals into a go/no-go view is the daily work of a market analyst. This challenge sharpens your ability to turn category data into actionable strategic conclusions.
This challenge sharpens
- market-research
- data-analysis
- strategic-thinking