Strategy
Diversification Strategy for a Nairobi D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to conduct a portfolio analysis using the BCG matrix or a similar tool, evaluate at least three diversification options using criteria such as market growth, synergy, and execution feasibility, and recommend one option with a rationale. Success means delivering a clear, data-informed recommendation that aligns with GlowNairobi's core competencies and brand identity. Constraints include a limited budget for new ventures and the need to maintain brand authenticity. Deliverables include a portfolio analysis, diversification options evaluation, and a final recommendation memo.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowBerlin diversify its product portfolio to achieve sustainable growth without diluting its brand identity?
Earning criteria — what you'll demonstrate
- Apply portfolio analysis frameworks (BCG, GE-McKinsey) to real-world diversification decisions
- Evaluate corporate parenting fit and synergy potential
- Assess industry attractiveness and competitive dynamics
- Develop a coherent diversification strategy with risk mitigation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.