Diversification Strategy for a Regional Brewery Chain
Overview
What this challenge is about.
Assess three growth options for a regional brewery and build a 2-year rollout plan. Earn a verifiable certificate.
The scenario
Prairie Brews has been operating for 30 years, with annual revenue of $50M and 500 employees. It has a strong local brand but no experience outside brewing and hospitality.
The Brief
What you'll do, and what you'll demonstrate.
Which diversification strategy should Prairie Brews pursue to achieve sustainable growth, and how should it be implemented?
Earning criteria — what you'll demonstrate
- Apply diversification frameworks (e.g., Ansoff Matrix, related vs. unrelated diversification)
- Evaluate strategic fit and resource requirements
- Develop financial projections for new business initiatives
- Assess risks and trade-offs in corporate strategy decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Diversification Analysis
Apply diversification analysis to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Market Research
Design and execute research to understand markets, customers, and competitive dynamics.
- Strategic Thinking
Apply strategic thinking to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: