Overview
What this challenge is about.
Analyze a brewery's value chain and recommend a diversification strategy with financial projections. Earn your verifiable certificate.
The scenario
The brewery, 'Prairie Brews', has been operating for 80 years, with annual revenue of $50M. It has a strong distribution network in five states and a loyal customer base. However, its flagship lager sales have declined 5% annually for three years.
The Brief
What you'll do, and what you'll demonstrate.
Which diversification option (hard seltzer, non-alcoholic beer, or craft spirits) offers the best growth opportunity for Prairie Brews, and how should it be implemented?
Earning criteria — what you'll demonstrate
- Apply the Ansoff Matrix to evaluate growth strategies
- Conduct a value chain analysis to identify core competencies
- Assess relatedness and synergy potential in diversification
- Develop a financial model to project returns on a new venture
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Strategic Management
Bachelor · Strategy
Strong alignment
This challenge maps to Strategic Management at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Diversification Strategy
Apply diversification strategy to solve real industry problems and demonstrate production-level capability.
- Value Chain Analysis
Apply value chain analysis to solve real industry problems and demonstrate production-level capability.
- Ansoff Matrix
Apply ansoff matrix to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Strategic Decision Making
Apply strategic decision making to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: