Overview
What this challenge is about.
Create a sales enablement playbook for a B2B SaaS scale-up, building buyer personas and sales tools. Earn a verifiable certificate.
The scenario
TaskFlow offers a project management tool with strong PLG adoption (100k free users). Their enterprise product has basic features but lacks case studies and sales collateral. They have 5 sales reps new to enterprise selling.
The Brief
What you'll do, and what you'll demonstrate.
Create a sales enablement strategy that addresses the complex decision-making process of enterprise buyers.
Earning criteria — what you'll demonstrate
- Analyze organizational buying behavior and decision-making units
- Develop buyer personas based on consumer behavior theories
- Design marketing content that influences B2B purchase decisions
- Apply segmentation and targeting principles to enterprise sales
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Buyer Persona Development
Apply buyer persona development to solve real industry problems and demonstrate production-level capability.
- B2b Marketing
Apply b2b marketing to solve real industry problems and demonstrate production-level capability.
- Sales Enablement
Apply sales enablement to solve real industry problems and demonstrate production-level capability.
- Consumer Decision Making
Apply consumer decision making to solve real industry problems and demonstrate production-level capability.
- Content Strategy
Plan, create, and govern content that serves both user needs and business goals.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: