Strategy
Enterprise Sales Enablement for a PLG SaaS Scale-up
Overview
What this challenge is about.
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, information sources). Develop buyer personas for key stakeholders (e.g., IT manager, VP of Operations, CFO). Design content and sales tools (case studies, ROI calculator, demo scripts) that address each persona's decision criteria. Success is a playbook that reduces sales cycle by 20% and increases win rate by 10%.
The Brief
What you'll do, and what you'll demonstrate.
Create a sales enablement strategy that addresses the complex decision-making process of enterprise buyers.
Earning criteria — what you'll demonstrate
- Analyze organizational buying behavior and decision-making units
- Develop buyer personas based on consumer behavior theories
- Design marketing content that influences B2B purchase decisions
- Apply segmentation and targeting principles to enterprise sales
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.