Overview
What this challenge is about.
Build a churn prediction model for a B2B SaaS platform, identify top churn drivers, and propose interventions. Get a verifiable certificate.
The scenario
TaskFlow is a 40-person B2B SaaS scale-up based in San Francisco, offering project management software. They are moving from PLG to enterprise sales and have 500 mid-sized accounts.
The Brief
What you'll do, and what you'll demonstrate.
What are the key drivers of churn among mid-sized accounts at TaskFlow, and what interventions can reduce churn by 20%?
Earning criteria — what you'll demonstrate
- Apply logistic regression and decision trees for classification
- Perform feature engineering and selection for predictive modeling
- Evaluate model performance using appropriate metrics
- Translate model insights into a business strategy to reduce churn
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Regression
Apply regression to solve real industry problems and demonstrate production-level capability.
- Classification
Apply classification to solve real industry problems and demonstrate production-level capability.
- Feature Engineering
Apply feature engineering to solve real industry problems and demonstrate production-level capability.
- Decision Making
Apply decision making to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: