Design
From PLG to Enterprise: SaaS Scale-Up Pricing
Overview
What this challenge is about.
You are a product manager at TaskFlow. Your task is to propose a new pricing and packaging strategy that includes enterprise tiers, add-ons, and a sales-assisted model. Constraints: the new model must not confuse or alienate existing PLG users, must increase average revenue per customer by at least 50% within 6 months, and should be implementable with current engineering resources. Success looks like a detailed pricing page mockup, a packaging comparison table, and a migration plan for existing customers. Deliver a 5-page report and a 3-minute video presentation.
The Brief
What you'll do, and what you'll demonstrate.
Redesign TaskFlow's business model to include enterprise-grade pricing and packaging that captures larger clients without disrupting the existing PLG user base.
Earning criteria — what you'll demonstrate
- Understand pricing and packaging as a key element of business model innovation
- Design a tiered pricing model that balances value capture and customer retention
- Apply customer segmentation to tailor offerings for different market segments
- Evaluate trade-offs between product-led growth and sales-led growth
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.