Redesign TaskFlow's Pricing to Win Enterprise Customers
Overview
What this challenge is about.
Redesign TaskFlow's Pricing to Win Enterprise Customers. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockch...
The Brief
What you'll do, and what you'll demonstrate.
Redesign TaskFlow's pricing and packaging to capture enterprise customers and grow revenue per account without disrupting the self-serve users who drive its current growth.
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Segment a self-serve customer base from real account data and identify which segments can be moved upmarket
- Choose value metrics and tier boundaries that align price with the value customers receive
- Design enterprise packaging (security, permissions, support) without degrading the self-serve experience
- Build a defensible revenue projection and migration plan that respects engineering constraints
- Communicate a pricing recommendation concisely to non-product stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Packaging Design
Apply packaging design to solve real industry problems and demonstrate production-level capability.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
- Customer Segmentation
Apply customer segmentation to solve real industry problems and demonstrate production-level capability.
- Value Metrics
Apply value metrics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Monetization / Pricing Product Manager
This challenge mirrors the core work of a pricing PM: turning account data into tier design, value metrics, and a defensible revenue projection. You practice making monetization decisions that balance growth, customer fairness, and engineering reality.
This challenge sharpens
- pricing-strategy
- value-metrics
- packaging-design
Growth Product Manager
Moving a self-serve product upmarket without breaking its adoption engine is a central growth-PM problem. You learn to protect a product-led motion while layering on a sales-assisted tier, balancing acquisition with expansion revenue.
This challenge sharpens
- product-led-growth
- customer-segmentation
- pricing-strategy
Product Strategy Manager
You translate a company-level revenue goal into a concrete packaging and go-to-market change, then defend it to stakeholders. This bridges directly to strategy roles that own how a product is segmented, priced, and positioned for new markets.
This challenge sharpens
- customer-segmentation
- packaging-design
- value-metrics