Overview
What this challenge is about.
Model PLG vs enterprise sales for a B2B SaaS, calculate expected value and perfect information, then recommend. Earn a verifiable certificate.
The scenario
TaskFlow is a project management SaaS with 40 employees, based in Austin, TX. They have strong product-market fit in SMBs but want to grow revenue per customer.
The Brief
What you'll do, and what you'll demonstrate.
Decide whether to invest in an enterprise sales team or remain self-serve, given uncertainty in conversion rates and deal sizes.
Earning criteria — what you'll demonstrate
- Model strategic decisions with multiple sources of uncertainty
- Calculate and interpret the value of perfect and imperfect information
- Use Monte Carlo simulation to assess risk and variability
- Integrate decision analysis with business strategy formulation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Decision Analysis under Uncertainty
Master · Methods
Strong alignment
This challenge maps to Decision Analysis under Uncertainty at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Decision Analysis
Apply decision analysis to solve real industry problems and demonstrate production-level capability.
- Value Of Information
Apply value of information to solve real industry problems and demonstrate production-level capability.
- Monte Carlo Simulation
Apply monte carlo simulation to solve real industry problems and demonstrate production-level capability.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: