Strategy
Growth Strategy for a London D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose a phased rollout. Success means a realistic plan that preserves brand equity, projects incremental revenue of at least £500K, and identifies key performance indicators. Deliver a 10-page slide deck and a one-page financial model.
The Brief
What you'll do, and what you'll demonstrate.
How should Glow & Tell enter the German retail market without diluting its D2C brand identity and while achieving profitable growth?
Earning criteria — what you'll demonstrate
- Apply opportunity recognition frameworks to evaluate a new market entry
- Develop a business plan component (go-to-market strategy) for a venture
- Analyze trade-offs between direct and indirect sales channels
- Create financial projections to support venture decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.