Overview
What this challenge is about.
Build a 12-month retail expansion plan for a London D2C cosmetics brand, analyzing channel trade-offs. Deliver a slide deck and earn a verifiable certificate.
The scenario
Glow & Tell is a 3-year-old clean beauty brand with a loyal online following but no physical retail presence. The UK cosmetics retail market is dominated by established players, but indie brands are gaining shelf space.
The Brief
What you'll do, and what you'll demonstrate.
How should Glow & Tell enter the German retail market without diluting its D2C brand identity and while achieving profitable growth?
Earning criteria — what you'll demonstrate
- Apply opportunity recognition frameworks to evaluate a new market entry
- Develop a business plan component (go-to-market strategy) for a venture
- Analyze trade-offs between direct and indirect sales channels
- Create financial projections to support venture decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
- Brand Positioning
Apply brand positioning to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: