Growth Strategy for an Amsterdam D2C Cosmetics Startup
Overview
What this challenge is about.
Analyze a D2C cosmetics startup’s performance and propose a phased retail growth plan with KPIs. You get a verifiable certificate.
The scenario
GlowUp Naturals is a 3-year-old D2C skincare brand based in Amsterdam, with €2M annual revenue, 80% from Instagram and TikTok ads. Average order value is €45, customer acquisition cost is €30, and repeat purchase rate is 15%.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp Naturals expand beyond D2C to achieve sustainable growth without diluting brand equity or profitability?
Earning criteria — what you'll demonstrate
- Apply consulting frameworks (e.g., 3Cs, Porter's Five Forces) to a real-world growth challenge
- Analyze trade-offs between channel expansion and brand consistency
- Develop financial models to support strategic recommendations
- Structure a client-ready presentation with clear recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Channel Strategy
Apply channel strategy to solve real industry problems and demonstrate production-level capability.
- Brand Positioning
Apply brand positioning to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: