Launch a Recycled-Activewear Micro-Influencer Campaign on £10K
Overview
What this challenge is about.
Plan a 4-week micro-influencer campaign for a sustainable fashion brand, spending under £10K to drive 500+ sales, and earn a verifiable certificate.
The scenario
The client is a small, founder-led sustainable fashion company in London (roughly 15 staff, under £3M annual revenue) that sells direct to consumers through its own website and built its following on transparency about materials and supply chain. It is moving into the crowded activewear category for the first time, where larger athleisure brands outspend it heavily, so it must win attention through credible creator advocacy rather than paid reach.
The Brief
What you'll do, and what you'll demonstrate.
How can the brand use a £10,000 micro-influencer campaign to launch its recycled-fabric activewear line and return at least three times that spend in attributable revenue?
Earning criteria — what you'll demonstrate
- Select micro-influencers using quantitative fit signals (engagement, audience affinity, cost efficiency) rather than follower count alone
- Translate a fixed budget and unit economics into a defensible ROI model and sales target
- Estimate earned media value and distinguish it from paid reach and attributable revenue
- Design a practical content brief and approval process that protects brand voice and meets advertising-disclosure rules
- Identify and mitigate the operational and reputational risks of an influencer launch
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Influencer Selection
Apply influencer selection to solve real industry problems and demonstrate production-level capability.
- Campaign Briefing
Apply campaign briefing to solve real industry problems and demonstrate production-level capability.
- Negotiation
Prepare, conduct, and close negotiations that create value for all parties.
- Roi Calculation
Apply roi calculation to solve real industry problems and demonstrate production-level capability.
- Earned Media Analysis
Apply earned media analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Influencer Marketing Manager
This challenge mirrors the core of the role: choosing creators on data, briefing them, and proving return on a fixed budget. You leave with a portfolio-ready campaign plan that demonstrates end-to-end ownership of a creator launch.
This challenge sharpens
- influencer-selection
- campaign-briefing
- roi-calculation
Social Media Analyst
Analysts must turn engagement and reach into business value. By modelling attributable revenue and earned media value against real economics, you practice the exact measurement and reporting work these roles are judged on.
This challenge sharpens
- roi-calculation
- earned-media-analysis
- influencer-selection
Brand Partnerships Coordinator
Coordinators secure and manage creator deals within budget. The negotiation and briefing work here builds the rate-setting, deliverable-scoping, and relationship-management skills that define the partnerships function.
This challenge sharpens
- negotiation
- campaign-briefing
- earned-media-analysis