Strategy
Internationalization Strategy for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
You are the head of international growth at DataFlow. Your task is to develop a strategy for entering the German and French markets within 12 months. You must decide between a direct entry (hiring local sales) or partnering with local resellers. Success means achieving 100 paying customers in each country within the first year. Deliver a market entry plan, a localization roadmap for the product, and a sales model recommendation.
The Brief
What you'll do, and what you'll demonstrate.
What internationalization strategy should DataFlow adopt to successfully enter Germany and France while maintaining its PLG efficiency?
Earning criteria — what you'll demonstrate
- Understand the challenges of internationalizing a PLG SaaS business
- Analyze the impact of regulatory differences (GDPR) on product and strategy
- Evaluate sales channel options for B2B software in new markets
- Develop a localization strategy that balances standardization and adaptation
- Create a data-driven market entry plan with clear metrics
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.