Research
JV Post-Mortem: Sony-Honda Mobility Afeela
Overview
What this challenge is about.
Produce a JV post-mortem report analyzing Sony Honda Mobility's strategic logic, governance design, decision rights, brand architecture, and execution to date, and extract 5 transferable principles for future automotive-tech JVs. Constraints: use only publicly available information (filings, interviews, trade press); avoid speculation about non-public financials; explicitly flag where evidence is thin. Success looks like a memo a corp-dev director could hand to their CEO before signing a similar deal. Compare against at least one reference JV (e.g. Sony Ericsson, BMW-Brilliance, or GM-Honda Cruise) to sharpen the lessons.
The Brief
What you'll do, and what you'll demonstrate.
What does the design and execution of Sony Honda Mobility teach us about structuring 50/50 tech-automotive JVs?
Earning criteria — what you'll demonstrate
- Diagnose JV structures across equity, governance, and operational dimensions
- Identify common JV failure modes (parental conflict, brand dilution, decision deadlock)
- Apply comparative case logic to derive generalizable alliance principles
- Communicate strategic findings in executive-ready format
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.