Overview
What this challenge is about.
Plan a Singapore D2C cosmetics campaign on Instagram and TikTok to boost traffic and conversion. Deliver a deck and budget for a verifiable certificate.
The scenario
GlowSG is a 2-year-old D2C cosmetics brand with a strong Instagram following (50k) but low brand recognition outside Singapore. Their new vegan line uses locally sourced ingredients.
The Brief
What you'll do, and what you'll demonstrate.
How to launch a new product line with limited budget to maximize awareness and sales among Gen Z in Germany?
Earning criteria — what you'll demonstrate
- Apply integrated marketing communication principles to a real brand
- Develop media planning and budget allocation skills
- Evaluate influencer marketing as a promotional tool
- Design measurable campaign KPIs
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Integrated Marketing Communication
Apply integrated marketing communication to solve real industry problems and demonstrate production-level capability.
- Media Planning
Apply media planning to solve real industry problems and demonstrate production-level capability.
- Budget Allocation
Apply budget allocation to solve real industry problems and demonstrate production-level capability.
- Influencer Marketing
Apply influencer marketing to solve real industry problems and demonstrate production-level capability.
- Campaign Metrics
Apply campaign metrics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: