Overview
What this challenge is about.
Launch Campaign for Singapore D2C Cosmetics Brand. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockchain-ve...
The Brief
What you'll do, and what you'll demonstrate.
How to launch a new product line with limited budget to maximize awareness and sales among Gen Z in Germany?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply integrated marketing communication principles to a real brand
- Develop media planning and budget allocation skills
- Evaluate influencer marketing as a promotional tool
- Design measurable campaign KPIs
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Integrated Marketing Communication
Apply integrated marketing communication to solve real industry problems and demonstrate production-level capability.
- Media Planning
Apply media planning to solve real industry problems and demonstrate production-level capability.
- Budget Allocation
Apply budget allocation to solve real industry problems and demonstrate production-level capability.
- Influencer Marketing
Apply influencer marketing to solve real industry problems and demonstrate production-level capability.
- Campaign Metrics
Apply campaign metrics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: