Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Overview
What this challenge is about.
Analyze order data to design subscription tiers for a skincare brand, then build a marketing plan. Finish with a verifiable certificate.
The scenario
Glow & Co. is a roughly 40-person sustainable skincare company based in Munich, selling direct-to-consumer online plus through select German and Austrian retail partners, with annual revenue in the low single-digit millions of euros. After three years of one-off product sales, growth has plateaued and the founders see recurring revenue as the next lever — but only if it stays true to the brand's plastic-free, refill-first values.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow & Co. design and launch a subscription box service that drives recurring revenue while reinforcing its sustainable brand identity?
Earning criteria — what you'll demonstrate
- Translate real purchase and cost data into product-curation and pricing decisions
- Build a subscription pricing model grounded in unit economics and competitive benchmarking
- Design an end-to-end customer journey that operationalizes brand values into experience
- Construct a realistic, budget-aware acquisition plan with defensible CPA assumptions
- Communicate a product strategy persuasively to executive and financial stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Design
Apply product design to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Customer Journey Mapping
Apply customer journey mapping to solve real industry problems and demonstrate production-level capability.
- Marketing Strategy
Develop data-driven marketing plans that align with business objectives.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Subscription / Growth Product Manager
This challenge mirrors a real subscription launch: defining tiers, pricing recurring plans, and designing retention-driven journeys. It builds the exact portfolio a growth PM needs to own recurring-revenue products at a consumer brand.
This challenge sharpens
- product-design
- pricing-strategy
- customer-journey-mapping
Direct-to-Consumer Brand Manager
Balancing sustainable brand values against margin and acquisition targets is the core of direct-to-consumer brand management. The work demonstrates you can grow recurring revenue while protecting brand identity and hitting a customer-acquisition goal.
This challenge sharpens
- product-design
- marketing-strategy
- pricing-strategy
Product Marketing Manager
Positioning a new offer, pricing it competitively, and planning a launch to a concrete subscriber target are central product-marketing tasks. The deliverables show you can take a product from concept to go-to-market with defensible economics.
This challenge sharpens
- pricing-strategy
- marketing-strategy
- customer-journey-mapping