Rescue QuickBite's Slipping Users with Mobile Marketing
Overview
What this challenge is about.
Analyze user data to create retention campaigns and a loyalty program for a food delivery app. Earn a verifiable certificate.
The scenario
QuickBite is a venture-backed food-delivery app launched in Mumbai in 2024, competing against far larger national players by promising faster delivery in dense neighbourhoods such as Andheri, Bandra, and Powai. The de-identified case file shows a company that wins first orders easily but watches most users go quiet within their first month, with retention now serious enough that investors are asking how the team will grow without spending on advertising.
The Brief
What you'll do, and what you'll demonstrate.
How can QuickBite use its own user data and free owned channels — in-app messaging and email — to turn one-time app users into repeat customers and lift retention within three months?
Earning criteria — what you'll demonstrate
- Translate raw user-behaviour data into actionable retention segments using observable metrics
- Design lifecycle messaging campaigns matched to specific user segments and free owned channels
- Structure a loyalty program grounded in real order frequency and value data rather than assumptions
- Build a credible measurement plan with baselines, targets, and A/B tests that prove marketing impact
- Work within hard business constraints (no paid acquisition) and defend trade-offs in writing
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Mobile Marketing
Apply mobile marketing to solve real industry problems and demonstrate production-level capability.
- User Segmentation
Apply user segmentation to solve real industry problems and demonstrate production-level capability.
- Push Notifications
Apply push notifications to solve real industry problems and demonstrate production-level capability.
- Loyalty Programs
Apply loyalty programs to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Mobile Marketing Analyst
This challenge mirrors the daily work of a mobile marketing analyst: reading behavioural data, defining segments, and shipping lifecycle campaigns on owned channels. You leave with a portfolio piece showing you can move retention metrics without paid spend.
This challenge sharpens
- mobile-marketing
- user-segmentation
- data-analysis
CRM & Lifecycle Marketing Specialist
Lifecycle marketers live in segmentation, messaging triggers, and loyalty mechanics. By designing three segment-matched campaigns and a data-grounded loyalty program here, you practise exactly the retention craft these roles hire for.
This challenge sharpens
- user-segmentation
- push-notifications
- loyalty-programs
Growth Marketing Analyst
Growth analysts prove impact under tight constraints. Building a measurement and A/B-testing plan against fixed retention targets, with no acquisition budget, develops the experimental and analytical discipline central to growth roles.
This challenge sharpens
- data-analysis
- mobile-marketing
- loyalty-programs