Negotiate a Retail Alliance for a Seoul Skincare Brand
Overview
What this challenge is about.
Negotiate a Retail Alliance for a Seoul Skincare Brand. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockcha...
The Brief
What you'll do, and what you'll demonstrate.
How can GlowUp secure a retail partnership that expands its distribution without sacrificing brand control or profitability?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Calculate a reservation price and best alternative (BATNA) from real sales and unit-economics data rather than assumptions
- Distinguish distributive moves (claiming value on margin and exclusivity) from integrative moves (creating value through joint marketing and data sharing)
- Map the interests of the founder, the chain's buyers, and end customers to anticipate leverage and objections
- Translate analysis into a concrete, clause-level deal structure and negotiation plan
- Communicate a defensible recommendation in clear, professional business writing
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Batna Analysis
Apply batna analysis to solve real industry problems and demonstrate production-level capability.
- Distributive Bargaining
Apply distributive bargaining to solve real industry problems and demonstrate production-level capability.
- Integrative Negotiation
Apply integrative negotiation to solve real industry problems and demonstrate production-level capability.
- Stakeholder Mapping
Apply stakeholder mapping to solve real industry problems and demonstrate production-level capability.
- Deal Structuring
Apply deal structuring to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Strategy Consultant
Consultants routinely turn messy client situations into structured recommendations. This challenge builds the core habit of grounding advice in data and frameworks, then defending a deal structure under pushback — exactly what junior consultants do on partnership and go-to-market engagements.
This challenge sharpens
- batna-analysis
- deal-structuring
- stakeholder-mapping
Business Development & Partnerships Manager
Partnership managers negotiate distribution and channel deals for a living. Practicing how to cap exclusivity, protect margin, and create joint value mirrors the day-to-day work of closing retail and platform agreements that grow a brand without giving away control.
This challenge sharpens
- distributive-bargaining
- integrative-negotiation
- deal-structuring
Retail Category & Channel Manager
Sitting on either side of the buyer table, category managers structure supplier terms around margin, shelf placement, and exclusivity. This challenge develops the analytical and bargaining skills needed to balance commercial targets with brand relationships in retail channels.
This challenge sharpens
- distributive-bargaining
- integrative-negotiation
- stakeholder-mapping