Mapping TaskFlow's Influencer Network for Enterprise Reach
Overview
What this challenge is about.
Build a directed influence network for a B2B SaaS campaign, compute three centrality measures, and create a three-tier engagement plan. Get a verifiable certificate.
The scenario
TaskFlow is a 40-person SaaS company selling project-management software, pivoting from self-serve team adoption to enterprise sales aimed at CTOs and engineering managers. Its first influencer campaign has a fixed budget and can sponsor only a handful of accounts, so the selection has to be defensible.
The Brief
What you'll do, and what you'll demonstrate.
Which accounts in the project-management and engineering-leadership community should TaskFlow engage, and in what tier, to maximize credible reach to enterprise buyers given a limited campaign budget?
Earning criteria — what you'll demonstrate
- Model a social interaction dataset as a directed graph and compute degree, betweenness, and eigenvector centrality correctly.
- Distinguish audience size from network influence and explain when each centrality measure is the right lens.
- Translate quantitative network position into a concrete, budget-aware engagement strategy.
- Communicate a data-driven recommendation clearly to a non-technical marketing audience through visualization and writing.
- Reason about the ethics and limitations of social-graph data, including de-identification and representativeness.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Network Analysis
Apply network analysis to solve real industry problems and demonstrate production-level capability.
- Twitter Api
Apply twitter api to solve real industry problems and demonstrate production-level capability.
- Influencer Identification
Apply influencer identification to solve real industry problems and demonstrate production-level capability.
- Data Visualization
Transform complex data into clear, insightful visual representations.
- Social Network Analysis
Apply social network analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Social Media / Marketing Analyst
This challenge mirrors the core analyst task of turning messy social data into a defensible audience strategy. You practice cleaning a real interaction dataset, measuring influence, and presenting a recommendation a marketing lead can act on with confidence.
This challenge sharpens
- social-network-analysis
- influencer-identification
- data-visualization
Growth / Demand Generation Analyst
B2B growth teams must allocate limited budget to the people with the most leverage. Here you learn to back partner-selection decisions with network evidence rather than vanity follower counts, exactly as growth analysts justify channel spend.
This challenge sharpens
- network-analysis
- influencer-identification
- data-visualization
Data Analyst (Network / Graph)
Graph-shaped problems appear across fraud, recommendations, and community analysis. This challenge builds the transferable skill of modeling relationships as a graph, computing centrality, and communicating what the structure means to stakeholders.
This challenge sharpens
- network-analysis
- social-network-analysis
- twitter-api