Overview
What this challenge is about.
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., hero image vs. video). Using provided eye-tracking heatmap data (simulated) and behavioral metrics (dwell time, click-through rates), analyze which design better captures attention and drives purchase intent. Deliver a research report with recommendations. Success means clear evidence-based recommendations that increase in-store dwell time by 15% and online conversion by 10%.
The Brief
What you'll do, and what you'll demonstrate.
Design and analyze a neuromarketing experiment to optimize store and website design for subconscious consumer engagement.
Earning criteria — what you'll demonstrate
- Understand neuromarketing techniques and their application to consumer behavior
- Design experiments to test subconscious influences on decision-making
- Analyze attention and engagement metrics to derive actionable insights
- Apply consumer psychology principles to retail and digital design
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.