Strategy
Non-Market Strategy for Boston D2C Cosmetics Brand
Overview
What this challenge is about.
You are a junior strategy consultant hired by Glow Naturals. Your task is to develop a non-market strategy that includes: (1) a stakeholder mapping and engagement plan, (2) a policy advocacy approach for the upcoming US regulations, (3) a communication strategy to counter greenwashing accusations, and (4) recommendations for operational changes to ensure compliance. Success means the strategy is actionable, grounded in course frameworks (e.g., non-market strategy, stakeholder theory), and balances business goals with societal expectations. Deliver a written report and a 10-minute presentation.
The Brief
What you'll do, and what you'll demonstrate.
How should Glow Naturals develop a non-market strategy to address pending EU regulations and greenwashing accusations while maintaining its brand identity and growth?
Earning criteria — what you'll demonstrate
- Apply non-market strategy frameworks to a real business scenario
- Analyze the impact of public policy and regulation on business operations
- Develop stakeholder engagement and communication strategies
- Integrate ethical considerations and societal expectations into business decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.