Non-Market Strategy for Boston D2C Cosmetics Brand
Overview
What this challenge is about.
You map stakeholders and draft a policy advocacy plan for a cosmetics brand. You get a verifiable certificate.
The scenario
Glow Naturals is a 3-year-old D2C cosmetics brand based in Boston, with $5M annual revenue and 30 employees. It sells via its own website and has a strong social media presence. The US is considering the Green Claims Act and the Packaging Waste Reduction Act, which could require substantiation of environmental claims and increased recyclability.
The Brief
What you'll do, and what you'll demonstrate.
How should Glow Naturals develop a non-market strategy to address pending EU regulations and greenwashing accusations while maintaining its brand identity and growth?
Earning criteria — what you'll demonstrate
- Apply non-market strategy frameworks to a real business scenario
- Analyze the impact of public policy and regulation on business operations
- Develop stakeholder engagement and communication strategies
- Integrate ethical considerations and societal expectations into business decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Stakeholder Analysis
Apply stakeholder analysis to solve real industry problems and demonstrate production-level capability.
- Public Policy
Apply public policy to solve real industry problems and demonstrate production-level capability.
- Non Market Strategy
Apply non market strategy to solve real industry problems and demonstrate production-level capability.
- Communication Strategy
Apply communication strategy to solve real industry problems and demonstrate production-level capability.
- Regulatory Compliance
Apply regulatory compliance to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: