Observational Research for a Quick-Service Restaurant Chain
Overview
What this challenge is about.
Observe a fast-food drive-thru, record order and wait times, then analyze bottlenecks to propose improvements. Earn a verifiable certificate.
The scenario
BiteBox has 15 locations, each with a drive-thru. Customer feedback indicates long wait times and order errors. They have no formal research team.
The Brief
What you'll do, and what you'll demonstrate.
What are the main operational bottlenecks in BiteBox's drive-thru process, and how can they be redesigned to improve speed and accuracy?
Earning criteria — what you'll demonstrate
- Design an observational research study with structured data collection
- Apply time-motion analysis to quantify process efficiency
- Create a customer journey map to visualize touchpoints
- Translate observational data into operational improvements
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Marketing Research
Bachelor · Marketing
Strong alignment
This challenge maps to Marketing Research at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Observational Research
Apply observational research to solve real industry problems and demonstrate production-level capability.
- Time Motion Study
Apply time motion study to solve real industry problems and demonstrate production-level capability.
- Customer Journey Mapping
Apply customer journey mapping to solve real industry problems and demonstrate production-level capability.
- Process Improvement
Apply process improvement to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: