Strategy
Open Innovation for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
You are a junior innovation consultant hired by GlowUp Naturals. Your task is to propose a 6-month open innovation pilot program. Deliverables include: (1) a partner scouting report identifying 3-5 potential partners with rationale, (2) a framework for managing IP and collaboration agreements, (3) a process for idea submission and evaluation, (4) a risk mitigation plan, and (5) a presentation to the CEO. Success means a feasible, low-cost plan that could yield at least 2 viable product concepts within 6 months.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowUp Naturals leverage open innovation to overcome its limited internal R&D capacity and accelerate new product development?
Earning criteria — what you'll demonstrate
- Apply open innovation principles to a real-world context
- Analyze IP and collaboration challenges in open innovation
- Design a partner scouting and selection process
- Develop a risk mitigation strategy for innovation partnerships
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.