Overview
What this challenge is about.
Optimize Ad Spend for Munich D2C Cosmetics Brand. Beginner-friendly challenge in analysis. Analyzing real datasets and building models that drive decisions, ...
The Brief
What you'll do, and what you'll demonstrate.
How should GlowBerlin reallocate its monthly €50,000 ad budget across audience segments and creative types to maximize ROI?
This is not a data exercise. It is the work an analyst does when stakeholders need answers from messy data. That distinction matters to every hiring manager who has seen candidates describe statistical methods and none who have extracted insight from messy, real-world data.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply A/B testing methodology to compare ad creative performance
- Build and interpret a linear regression model for conversion prediction
- Use data-driven insights to inform marketing budget allocation
- Communicate analytical findings to a non-technical audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- A B Testing
Apply a b testing to solve real industry problems and demonstrate production-level capability.
- Regression Analysis
Apply regression analysis to solve real industry problems and demonstrate production-level capability.
- Data Cleaning
Apply data cleaning to solve real industry problems and demonstrate production-level capability.
- Data Visualization
Transform complex data into clear, insightful visual representations.
- Budget Optimization
Apply budget optimization to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: