Overview
What this challenge is about.
Optimizing Ad Spend for a D2C Cosmetics Brand. Intermediate challenge in analysis. Analyzing real datasets and building models that drive decisions, earn a b...
The Brief
What you'll do, and what you'll demonstrate.
How should Glow & Grow reallocate its advertising budget across channels to reduce customer acquisition costs while maintaining or increasing conversion volume?
This is not a data exercise. It is the work an analyst does when stakeholders need answers from messy data. That distinction matters to every hiring manager who has seen candidates describe statistical methods and none who have extracted insight from messy, real-world data.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply inferential statistics to interpret marketing data
- Build and interpret a multiple regression model for prediction
- Create effective data visualizations to communicate insights
- Translate analytical findings into actionable business recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Regression
Apply regression to solve real industry problems and demonstrate production-level capability.
- Data Visualization
Transform complex data into clear, insightful visual representations.
- Decision Making
Apply decision making to solve real industry problems and demonstrate production-level capability.
- Statistical Software
Apply statistical software to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: