Optimizing Checkout Flow for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
Map a D2C checkout process, cut steps by 20%, and boost conversions to earn a verifiable certificate.
The scenario
Glow & Glow is a fast-growing D2C cosmetics brand based in Seoul, selling vegan skincare products online. They have 50 employees and process 1,000 orders daily.
The Brief
What you'll do, and what you'll demonstrate.
The current checkout process has high abandonment due to friction points, requiring a service operations redesign to improve conversion.
Earning criteria — what you'll demonstrate
- Apply service blueprinting to map a service process
- Identify and analyze service process bottlenecks
- Design improvements to enhance customer experience and operational efficiency
- Quantify the impact of process changes on key metrics
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Service Blueprinting
Apply service blueprinting to solve real industry problems and demonstrate production-level capability.
- Process Analysis
Apply process analysis to solve real industry problems and demonstrate production-level capability.
- Customer Experience Design
Apply customer experience design to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: