Optimizing Checkout Flow for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
Optimizing Checkout Flow for a Seoul D2C Cosmetics Brand. Intermediate challenge in design. Designing real products under real constraints, earn a blockchain...
The Brief
What you'll do, and what you'll demonstrate.
The current checkout process has high abandonment due to friction points, requiring a service operations redesign to improve conversion.
This is not a design exercise. It is the work a product designer does between a brief and a shipped interface. That distinction matters to every hiring manager who has seen candidates redesign Spotify's homepage and none who have worked under real product, regulatory, or timeline constraints.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply service blueprinting to map a service process
- Identify and analyze service process bottlenecks
- Design improvements to enhance customer experience and operational efficiency
- Quantify the impact of process changes on key metrics
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Service Blueprinting
Apply service blueprinting to solve real industry problems and demonstrate production-level capability.
- Process Analysis
Apply process analysis to solve real industry problems and demonstrate production-level capability.
- Customer Experience Design
Apply customer experience design to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: