Redesign Glow Naturals' Mumbai Last-Mile Delivery Network
Overview
What this challenge is about.
Analyze Glow Naturals' Mumbai delivery data to cut costs by 15% and hit 98% on-time performance, then build a defensible network plan. Earn a verifiable certificate.
The scenario
Glow Naturals is a four-year-old Mumbai direct-to-consumer cosmetics brand shipping roughly 1,500 orders a week across the metro region, fulfilled from a single Andheri warehouse through a patchwork of courier contracts and its own two-wheeler riders. The case file you receive is a de-identified operational record assembled from the company's order and dispatch systems; no real customer names or addresses appear.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Naturals redesign its Mumbai last-mile delivery network to reduce cost per order by 15 percent while raising on-time delivery from its current level to 98 percent, within a ₹50 lakh capital limit and a three-month rollout?
Earning criteria — what you'll demonstrate
- Translate raw delivery transaction records into cost-per-order and on-time performance metrics segmented by geography
- Build a quantitative route or zone-assignment model that lowers cost under capacity and time-window constraints
- Compare alternative last-mile models with a defensible cost-benefit analysis tied to real unit costs
- Assess the sustainability and operational trade-offs of an electric-bike fleet versus courier partnerships
- Communicate an operations redesign as a phased, budget-bounded roadmap for non-technical decision-makers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Route Optimization
Apply route optimization to solve real industry problems and demonstrate production-level capability.
- Cost Benefit Analysis
Apply cost benefit analysis to solve real industry problems and demonstrate production-level capability.
- Supply Chain Design
Apply supply chain design to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Sustainability Assessment
Apply sustainability assessment to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Last-Mile Operations Analyst
This challenge mirrors the core work of a last-mile analyst: turning messy delivery data into cost and service metrics, then modeling a network that hits cost and on-time targets within real budget limits — exactly what e-commerce operations teams hire for.
This challenge sharpens
- route-optimization
- data-analysis
- supply-chain-design
Supply Chain Analyst
Comparing micro-hubs, lockers, partnerships, and e-bike fleets on a common cost basis builds the network-design and trade-off judgment supply chain analysts use when reshaping distribution footprints for growing consumer brands.
This challenge sharpens
- supply-chain-design
- cost-benefit-analysis
- sustainability-assessment
Logistics Operations Consultant
Producing a diagnostic, a quantified business case, and a phased roadmap for a non-technical client replicates a consulting engagement, bridging analytical modeling with the persuasive, budget-bounded recommendations clients expect.
This challenge sharpens
- cost-benefit-analysis
- route-optimization
- data-analysis