Optimizing Last-Mile Delivery for a New York D2C Cosmetics Brand
Overview
What this challenge is about.
Analyze last-mile delivery for a D2C cosmetics brand using the SCOR model, then redesign the network to earn your verifiable certificate.
The scenario
The startup sells organic skincare products online, with 80% of orders in New York City and 20% in other US cities. Current delivery partners include USPS, UPS, FedEx, and local couriers, with an average delivery time of 2.5 days and a cost of $4.50 per parcel.
The Brief
What you'll do, and what you'll demonstrate.
How can the startup redesign its last-mile delivery network to reduce costs and improve delivery reliability without major investment?
Earning criteria — what you'll demonstrate
- Apply the SCOR model to map and analyze a supply chain process
- Evaluate trade-offs between cost, speed, and sustainability in logistics
- Design a performance measurement system for last-mile delivery
- Develop a data-driven recommendation for carrier selection
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Supply Chain Analysis
Apply supply chain analysis to solve real industry problems and demonstrate production-level capability.
- Scor Model
Apply scor model to solve real industry problems and demonstrate production-level capability.
- Logistics Optimization
Apply logistics optimization to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Cost Benefit Analysis
Apply cost benefit analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: