Research
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and open-ended) that minimizes bias. Outline how you will analyze the data to inform product launch decisions. Success means delivering a survey that can be fielded within 2 weeks and provides clear recommendations.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Berlin design a survey to accurately capture Gen Z preferences for a new skincare line, ensuring reliable data for product development?
Earning criteria — what you'll demonstrate
- Apply principles of survey design to minimize bias
- Select appropriate sampling methods for a target population
- Construct clear and unbiased questionnaire items
- Plan basic data analysis for survey results
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.