Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Overview
What this challenge is about.
Design a survey research plan for a São Paulo cosmetics brand, then earn your verifiable certificate.
The scenario
Glow SP is a 2-year-old D2C cosmetics brand with 20 employees, selling vegan skincare online. They have a strong Instagram presence but limited customer data.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Berlin design a survey to accurately capture Gen Z preferences for a new skincare line, ensuring reliable data for product development?
Earning criteria — what you'll demonstrate
- Apply principles of survey design to minimize bias
- Select appropriate sampling methods for a target population
- Construct clear and unbiased questionnaire items
- Plan basic data analysis for survey results
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Survey Design
Apply survey design to solve real industry problems and demonstrate production-level capability.
- Sampling
Apply sampling to solve real industry problems and demonstrate production-level capability.
- Questionnaire Construction
Apply questionnaire construction to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: