Design
Performance Scorecard for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
Design a balanced scorecard with 4 perspectives (financial, customer, internal processes, learning & growth). For each perspective, propose 2-3 KPIs, targets, and initiatives. Consider the shift from PLG to enterprise: include metrics like NRR, CAC payback, and enterprise deal size. Deliver a one-page scorecard template and a memo explaining how it aligns strategy with operations. Success means a scorecard that drives the right behaviors during the transition.
The Brief
What you'll do, and what you'll demonstrate.
Create a balanced scorecard for CloudMetrics that captures the strategic shift from product-led growth to enterprise sales while maintaining financial discipline.
Earning criteria — what you'll demonstrate
- Design a balanced scorecard aligned with corporate strategy
- Select appropriate KPIs for a transitioning business model
- Link performance measurement to managerial control
- Anticipate behavioral implications of metrics
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.