Overview
What this challenge is about.
Your team has one week to analyze provided customer data (acquisition channels, churn rates, unit economics) and market research on the B2B office food market. Deliver a recommendation report with supporting evidence, a revised business model canvas if pivoting, or a retention improvement plan if persevering. Success is a data-driven decision with clear rationale and actionable next steps.
The Brief
What you'll do, and what you'll demonstrate.
Should FarmDrop pivot to a B2B model supplying offices, or persevere with its D2C subscription model by improving retention?
Earning criteria — what you'll demonstrate
- Apply entrepreneurial decision-making frameworks (pivot vs. persevere)
- Analyze unit economics to evaluate venture viability
- Develop a business model canvas for a new venture direction
- Work collaboratively to synthesize data and make a strategic recommendation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.