Overview
What this challenge is about.
Analyze customer data to recommend pivot or persevere for a food-tech startup. Earn your verifiable certificate.
The scenario
FarmDrop operates in the competitive London food delivery market, with 500 active subscribers. The B2B office market is growing as companies seek sustainable lunch options.
The Brief
What you'll do, and what you'll demonstrate.
Should FarmDrop pivot to a B2B model supplying offices, or persevere with its D2C subscription model by improving retention?
Earning criteria — what you'll demonstrate
- Apply entrepreneurial decision-making frameworks (pivot vs. persevere)
- Analyze unit economics to evaluate venture viability
- Develop a business model canvas for a new venture direction
- Work collaboratively to synthesize data and make a strategic recommendation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Unit Economics
Apply unit economics to solve real industry problems and demonstrate production-level capability.
- Business Model Canvas
Apply business model canvas to solve real industry problems and demonstrate production-level capability.
- Decision Making
Apply decision making to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: