Overview
What this challenge is about.
You are a strategy consultant hired by Glow Naturals. Your task is to develop a platform business model concept that leverages the brand's existing community and supply chain. Constraints: the platform must not alienate current D2C customers, must generate at least two revenue streams, and should be feasible within 12 months. Success looks like a detailed business model canvas, a go-to-market strategy outline, and a risk assessment. Deliver a 10-page report and a 5-minute pitch deck.
The Brief
What you'll do, and what you'll demonstrate.
Design a platform business model that transforms Glow Naturals from a linear D2C seller into a multi-sided platform while retaining its core customer base.
Earning criteria — what you'll demonstrate
- Apply business model innovation frameworks to a real company
- Design a multi-sided platform and understand network effects
- Analyze value creation and capture in ecosystem contexts
- Develop a coherent strategy for transforming a linear business into a platform
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.