Plan a Feature Launch with Marketing and Sales Coordination
Overview
What this challenge is about.
Design a 6-week launch plan with 4 workstreams: product readiness (acceptance criteria, beta cohort selection), marketing (positioning, content, customer email), sales enablement (talk track, FAQ, demo flow), customer success (in-app onboarding, churn-risk monitoring). Define launch tiers (private beta week 2, GA week 6). Set 4 success metrics (activation, week-1 retention, expansion-revenue, NPS-on-feature). Run weekly cross-functional standups and a 30-min launch-readiness review at week 5. After launch, run a 30-day measurement window and deliver a 6-page launch retrospective with adoption + revenue evidence and 3 process improvements for the next launch.
The Brief
What you'll do, and what you'll demonstrate.
Coordinate a cross-functional AI feature launch in 6 weeks and deliver a 30-day post-launch retrospective with measurable adoption + revenue impact.
Earning criteria — what you'll demonstrate
- Coordinate product, marketing, sales, and CS on a single launch timeline
- Define launch metrics that capture activation, retention, and revenue
- Run a launch-readiness review that surfaces real risks
- Write a launch retrospective that drives next-launch process improvements
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
A coordinated cross-functional launch with measurable revenue impact is the senior-PM portfolio piece that earns hiring-manager attention at SaaS scale-ups.
This challenge sharpens
- product-launch
- cross-functional-coordination
- go-to-market