Strategy
Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
Overview
What this challenge is about.
You are a digital strategy consultant hired by Brilho. Your task is to develop a 12-month platform launch strategy. Constraints: limited budget (€500k), a team of 10 engineers, and a target of 50k active users in the first year. Success means proposing a viable platform model (e.g., marketplace, social network, or subscription), identifying key network effect loops, and outlining a phased rollout. Deliverables include a strategic memo, a platform blueprint, and a financial projection.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp design and launch a digital platform that leverages network effects to drive user acquisition and retention, while generating sustainable revenue?
Earning criteria — what you'll demonstrate
- Apply platform theory to design a multi-sided platform
- Identify and leverage network effects for user acquisition
- Evaluate monetization strategies for digital platforms
- Analyze competitive dynamics in platform markets
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.