Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
Overview
What this challenge is about.
You’ll craft a 12-month platform launch for a Lisbon D2C cosmetics startup and earn a verifiable certificate.
The scenario
Brilho is a 3-year-old D2C cosmetics brand with €5M annual revenue, 200k Instagram followers, and a loyal customer base. They have no existing platform beyond their e-commerce site.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp design and launch a digital platform that leverages network effects to drive user acquisition and retention, while generating sustainable revenue?
Earning criteria — what you'll demonstrate
- Apply platform theory to design a multi-sided platform
- Identify and leverage network effects for user acquisition
- Evaluate monetization strategies for digital platforms
- Analyze competitive dynamics in platform markets
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Platform Design
Apply platform design to solve real industry problems and demonstrate production-level capability.
- Network Effects
Apply network effects to solve real industry problems and demonstrate production-level capability.
- Business Modeling
Apply business modeling to solve real industry problems and demonstrate production-level capability.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: