Redesign TaskFlow's Pricing to Win Enterprise Without Losing Small Businesses
Overview
What this challenge is about.
Segment accounts from usage data and survey insights to redesign TaskFlow's pricing tiers and earn a verifiable certificate.
The scenario
TaskFlow sells cloud project management software to mid-market companies and reached roughly 40 employees on the strength of self-serve freemium signups. Leadership has now committed to an enterprise sales motion, exposing a pricing model built for individual upgraders rather than six-figure contracts.
The Brief
What you'll do, and what you'll demonstrate.
How should TaskFlow redesign its pricing to penetrate the enterprise segment while protecting the free, self-serve base that fuels its growth?
Earning criteria — what you'll demonstrate
- Segment a customer base from usage data and translate willingness-to-pay signals into pricing levels
- Design a value-based tiered pricing structure with defensible feature differentiation
- Build a revenue projection model and stress-test it with sensitivity analysis against an explicit target
- Plan a pricing migration that balances revenue capture against customer-cancellation risk
- Equip a go-to-market team with clear, usable enablement materials
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Segmentation
Apply segmentation to solve real industry problems and demonstrate production-level capability.
- Financial Analysis
Apply financial analysis to solve real industry problems and demonstrate production-level capability.
- Product Strategy
Apply product strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Pricing Strategy Manager
This challenge mirrors the core work of a pricing manager: reading usage and survey data, setting tier structures, and defending price levels to leadership. You leave able to design and justify a value-based pricing model end to end for a real product.
This challenge sharpens
- pricing-strategy
- segmentation
- financial-analysis
Product Marketing Manager
Packaging features into tiers and equipping a sales team with positioning and objection handling is daily work in product marketing. The challenge builds the muscle of turning customer value into differentiated offers and enablement materials.
This challenge sharpens
- product-strategy
- segmentation
- pricing-strategy
SaaS Strategy Consultant
Advising a scale-up on moving upmarket without breaking its growth engine is a classic consulting engagement. You practice diagnosing the problem, modeling revenue impact, and producing an actionable transition roadmap leadership can fund.
This challenge sharpens
- pricing-strategy
- financial-analysis
- product-strategy