Overview
What this challenge is about.
Your task is to analyze TaskFlow's current pricing, customer segments, and willingness to pay, then propose a tiered pricing model with clear feature differentiation. Constraints: the freemium tier must remain free for individual users; the new pricing should increase average revenue per account (ARPA) by at least 30% within 12 months; and the sales team needs a clear playbook. Success means delivering a pricing recommendation with projected revenue impact and a transition plan.
The Brief
What you'll do, and what you'll demonstrate.
How should TaskFlow redesign its pricing to successfully penetrate the enterprise segment while protecting its PLG base?
Earning criteria — what you'll demonstrate
- Apply value-based pricing principles to a SaaS context
- Segment customers using behavioral and demographic data
- Model revenue implications of pricing changes
- Design a go-to-market strategy that balances growth and retention
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.