Overview
What this challenge is about.
Redesign TaskFlow's Pricing for an Enterprise Pivot. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain-veri...
The Brief
What you'll do, and what you'll demonstrate.
How should TaskFlow restructure its pricing to capture enterprise value while retaining its small and mid-sized business customers?
This is not a case study exercise. It is the work a consultant or strategist does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Segment a customer base from real usage and revenue signals rather than intuition
- Translate willingness-to-pay evidence into value-based tier price points
- Design feature packaging that fences enterprise value without alienating smaller buyers
- Model the revenue and churn impact of a pricing change against an actual account base
- Sequence a pricing migration that respects commercial and contractual constraints
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Customer Segmentation
Apply customer segmentation to solve real industry problems and demonstrate production-level capability.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Value Based Pricing
Apply value based pricing to solve real industry problems and demonstrate production-level capability.
- Financial Analysis
Apply financial analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Pricing Strategist
This challenge mirrors the core work of a pricing strategist: turning usage and survey evidence into a defensible tiered model. You practice value-based pricing, customer segmentation, and competitive analysis end to end on a realistic account base.
This challenge sharpens
- pricing-strategy
- customer-segmentation
- value-based-pricing
Product Marketing Manager
Packaging features into tiers and positioning them against competitors is everyday product marketing work. You build the muscle of translating customer value into messaging and tier fences using competitive and willingness-to-pay evidence.
This challenge sharpens
- competitive-analysis
- customer-segmentation
- value-based-pricing
Revenue Operations Analyst
Modeling how a pricing change moves average revenue and churn across an account base is central to revenue operations. You strengthen financial modeling and segmentation skills against a real customer dataset under business constraints.
This challenge sharpens
- financial-analysis
- customer-segmentation
- pricing-strategy