Reprice the Hero Serum for a Copenhagen Beauty Startup
Overview
What this challenge is about.
Recommend a new shelf price for a vitamin C serum using competitor and customer data to raise profit 15%. Earn a verifiable certificate.
The scenario
The client is a five-year-old, founder-led skincare brand based in Copenhagen with roughly 25 employees and annual revenue in the low tens of millions of kroner, selling exclusively direct-to-consumer across the Nordic region. After two years of rapid growth fueled by paid influencer campaigns, customer-acquisition costs have climbed faster than revenue, and the founder needs the flagship serum to fund the business rather than merely attract attention.
The Brief
What you'll do, and what you'll demonstrate.
Determine the profit-maximizing price for the company's vitamin C serum given oligopolistic competition from a few established rivals and a customer base with widely varying willingness to pay.
Earning criteria — what you'll demonstrate
- Estimate a demand curve and price elasticity from transaction and survey data
- Apply basic game theory to anticipate competitor pricing reactions in an oligopoly
- Translate willingness-to-pay distributions into a profit-maximizing price under business constraints
- Communicate a quantitative pricing decision persuasively to a non-technical founder
- Stress-test a recommendation by varying its riskiest assumptions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Game Theory
Apply game theory to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Consumer Behavior
Apply consumer behavior to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Pricing Analyst
This challenge mirrors the core pricing-analyst loop: turning competitor and customer data into a single defensible price under real business guardrails, then defending it to leadership with a sensitivity-tested model.
This challenge sharpens
- pricing-strategy
- data-analysis
- market-analysis
Consumer Insights Analyst
By converting a willingness-to-pay survey and purchase history into segment-level demand understanding, you practice the consumer-insights craft of translating behavioral data into commercial recommendations brands can act on.
This challenge sharpens
- consumer-behavior
- data-analysis
- market-analysis
Strategy Consultant
Anticipating competitor reactions with game theory and packaging a constrained recommendation into a board-ready memo is exactly the structured-problem-solving and communication that entry-level strategy consulting demands.
This challenge sharpens
- game-theory
- pricing-strategy
- market-analysis