Analysis
Pricing Strategy for a Copenhagen D2C Cosmetics Startup
Overview
What this challenge is about.
Your task is to design a pricing strategy for GlowCopenhagen's vitamin C serum. You have access to a dataset of competitor prices, customer purchase history, and a survey on willingness-to-pay. Constraints: no price below DKK 140 (to maintain brand perception) and no price above DKK 365 (to avoid alienating core customers). Success means a recommendation that increases profit by at least 15% while keeping market share loss under 5%. Deliver a report with your analysis, game-theoretic rationale, and a sensitivity analysis.
The Brief
What you'll do, and what you'll demonstrate.
Determine the optimal price for GlowBerlin's vitamin C serum to maximize profit given oligopolistic competition and consumer heterogeneity.
Earning criteria — what you'll demonstrate
- Apply oligopoly models (Bertrand, Cournot) to real-world pricing
- Estimate demand and price elasticity from survey data
- Analyze strategic interaction between firms in a differentiated market
- Evaluate trade-offs between market share and profit margins
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.