Qualitative Research for a SaaS Scale-Up's Enterprise Pivot

FreeVerified credential2 weeksIntermediate

Overview

What this challenge is about.

Qualitative Research for a SaaS Scale-Up's Enterprise Pivot. Intermediate challenge in research. Conducting rigorous research on real questions, earn a block...

CredentialBlockchain-anchored

ShareableLinkedIn-ready

LanguageEnglish

PaceSelf-paced

The Brief

What you'll do, and what you'll demonstrate.

What are the key factors influencing enterprise buyers' decisions to adopt a project management tool, and how can TaskFlow tailor its value proposition accordingly?

This is not a research exercise. It is the work a researcher does to produce findings that withstand scrutiny. That distinction matters to every hiring manager who has seen candidates summarize papers and none who have produced original findings under expert review.

When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."

Earning criteria — what you'll demonstrate

Design a qualitative research study using in-depth interviews
Develop an interview guide that probes deep insights
Conduct thematic analysis to identify patterns
Translate qualitative findings into strategic recommendations

Program Fit

Where this fits in your program.

Sharpens the same skills your degree expects you to demonstrate.

Aligned coursework coming soon.

Skills

Skills you'll demonstrate.

Each one shows up on your verified credential.

Careers

Career paths this challenge builds toward

Completing this challenge demonstrates skills that transfer directly to these roles:

Career paths this builds toward

Canonical roles

Market Research Analyst
Why do customers prefer one product over another, why are they switching, why does the ad that tested well in focus groups flop in market? Market research analysts spend their careers building defensible answers to questions like those. The role blends survey design, statistics, and the patience to read open-ended responses for hours looking for the theme nobody named directly. Students grow into it by learning conjoint analysis, NPS frameworks, and tools like SPSS or R, then developing the harder skill of presenting findings to marketers who wanted a different answer. Strong analysts let the data say what it says. A background in psychology, statistics, or marketing science is the usual on-ramp, and any of them can work.
Marketing & Brand

One more thing

You can put a credential on your CV by Friday.

Start this challenge