Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Overview
What this challenge is about.
Design a qualitative study for a SaaS scale-up's enterprise pivot. Conduct mock interviews and deliver a thematic analysis report. Get a verifiable certificate.
The scenario
TaskFlow offers project management software. They have 5000 PLG users but want to target companies with 200+ employees. They have no enterprise sales experience.
The Brief
What you'll do, and what you'll demonstrate.
What are the key factors influencing enterprise buyers' decisions to adopt a project management tool, and how can TaskFlow tailor its value proposition accordingly?
Earning criteria — what you'll demonstrate
- Design a qualitative research study using in-depth interviews
- Develop an interview guide that probes deep insights
- Conduct thematic analysis to identify patterns
- Translate qualitative findings into strategic recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Qualitative Research
Apply qualitative research to solve real industry problems and demonstrate production-level capability.
- Interview Design
Apply interview design to solve real industry problems and demonstrate production-level capability.
- Thematic Analysis
Apply thematic analysis to solve real industry problems and demonstrate production-level capability.
- Customer Insights
Apply customer insights to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: