Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Overview
What this challenge is about.
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise. Advanced challenge in strategy. Developing strategies for real business problems, ear...
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow rebrand to attract enterprise customers without losing its existing small-business user base?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Analyze brand perception and reposition for a new market segment
- Design a pricing strategy that supports enterprise sales
- Create a sales enablement toolkit aligned with brand strategy
- Develop a communication plan to mitigate customer churn during rebranding
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Brand Strategy
Apply brand strategy to solve real industry problems and demonstrate production-level capability.
- Positioning
Apply positioning to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Sales Enablement
Apply sales enablement to solve real industry problems and demonstrate production-level capability.
- Customer Retention
Apply customer retention to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: