Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Overview
What this challenge is about.
Rebrand a B2B SaaS scale-up shifting from PLG to enterprise. Create a new identity, pricing, and sales plan to earn your verifiable certificate.
The scenario
TaskFlow is a project management tool known for its intuitive interface and freemium model. They have 500,000 active users, mostly in startups and SMBs. Enterprise clients have expressed interest but cite concerns about security, scalability, and brand maturity.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow rebrand to attract enterprise customers without losing its existing small-business user base?
Earning criteria — what you'll demonstrate
- Analyze brand perception and reposition for a new market segment
- Design a pricing strategy that supports enterprise sales
- Create a sales enablement toolkit aligned with brand strategy
- Develop a communication plan to mitigate customer churn during rebranding
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Brand Strategy
Apply brand strategy to solve real industry problems and demonstrate production-level capability.
- Positioning
Apply positioning to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Sales Enablement
Apply sales enablement to solve real industry problems and demonstrate production-level capability.
- Customer Retention
Apply customer retention to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: