Strategy
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Overview
What this challenge is about.
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Constraints: the rebrand must not alienate the current user base, and the budget is limited to $200,000. Success is a cohesive strategy that positions TaskFlow as enterprise-ready while retaining its core simplicity. Deliver a written report, a brand guidelines document, and a 15-minute presentation.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow rebrand to attract enterprise customers without losing its existing small-business user base?
Earning criteria — what you'll demonstrate
- Analyze brand perception and reposition for a new market segment
- Design a pricing strategy that supports enterprise sales
- Create a sales enablement toolkit aligned with brand strategy
- Develop a communication plan to mitigate customer churn during rebranding
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.