Redesign Stadig's Onboarding to Stop the Screen-3 Drop-off
Overview
What this challenge is about.
Run a heuristic evaluation and user tests on a three-screen onboarding redesign, then re-test your fix. Earn a verifiable certificate.
The scenario
Stadig is a Stockholm consumer-wellness startup of around 30 people whose habit-tracker app serves roughly 240,000 monthly active users on iPhone and Android. Growth is healthy but a 38 percent onboarding drop-off between screens two and three is quietly capping activation.
The Brief
What you'll do, and what you'll demonstrate.
Diagnose why 38 percent of new Stadig users abandon onboarding between screens two and three, and design a three-screen replacement flow the engineering team can ship in two weeks.
Earning criteria — what you'll demonstrate
- Run a structured heuristic evaluation and translate violations into severity-rated, evidence-backed problems
- Plan and moderate think-aloud usability sessions and analyze time-on-task to locate friction
- Connect quantitative funnel data to qualitative findings so a diagnosis is defensible
- Redesign an interaction flow that fixes diagnosed problems without introducing new ones
- Produce an engineering handoff precise enough to build without clarification
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Centered Design
Apply user centered design to solve real industry problems and demonstrate production-level capability.
- Usability Testing
Plan and run usability tests to validate designs with real users.
- Heuristic Evaluation
Apply heuristic evaluation to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Interaction Design
Apply interaction design to solve real industry problems and demonstrate production-level capability.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product-minded Frontend Engineer
Engineers who can diagnose flows with evidence and ship buildable specs become the bridge between design and code. This challenge has you turn usability findings into a two-week implementation plan, exactly the loop a product-focused frontend engineer runs every sprint.
This challenge sharpens
- usability-testing
- interaction-design
- prototyping
UX Engineer
UX engineers sit between research and the component library. By running a heuristic evaluation, validating a redesign, and handing it off in component-and-state terms, you practice the core craft of translating user research into production-ready interface decisions.
This challenge sharpens
- heuristic-evaluation
- user-centered-design
- user-research
Conversion-focused UX Researcher
Researchers who tie qualitative findings to funnel metrics drive activation. Linking think-aloud evidence to a 38 percent drop-off and proving the fix with a re-test mirrors how conversion researchers justify changes to product leadership.
This challenge sharpens
- user-research
- usability-testing
- user-centered-design